The quality of your listing photos and description has a direct impact on how many serious buyers contact you. Here is how to present your vehicle in the best possible light.
Photography tips
Lighting
- Shoot during golden hour (early morning or late afternoon) for warm, flattering light
- Avoid harsh midday sun which creates strong shadows
- If shooting indoors, open all blinds and turn on interior lights
Exterior shots
Take photos from each corner of the vehicle, plus:
- A straight-on front view
- A straight-on rear view
- Both side profiles
- Close-ups of any distinctive features (roof rack, solar panels, awning)
Interior shots
- Photograph each living area: cab, dinette, kitchen, bedroom, bathroom
- Show storage spaces open to demonstrate capacity
- Include close-ups of the dashboard, control panels and any upgrades
Detail shots
- Tyre condition and tread depth
- Engine bay (if accessible)
- Any damage or wear — transparency builds trust
- Included accessories laid out neatly
Writing a strong description
Structure your text
Break your description into clear sections:
- Overview: What the vehicle is, how old it is, and its general condition.
- Specifications: Key numbers that buyers compare (mileage, berths, weight).
- Condition: Honest assessment of interior and exterior state.
- History: Service records, previous owners, any accident history.
- Extras: Everything included in the sale beyond the vehicle itself.
Language that works
- Be specific: "New Fiamma F45s awning fitted in March 2025" beats "has awning"
- Be honest: Acknowledge imperfections rather than hiding them
- Be practical: Focus on what matters to someone who will live or travel in this vehicle
Common mistakes to avoid
- Uploading blurry or dark photos
- Using only 2-3 images when 10+ would tell a better story
- Writing one vague paragraph instead of a detailed description
- Forgetting to mention the asking price clearly
- Not updating the listing when the price or condition changes